Lidl has unveiled an ‘industry first’ social media initiative that allows customers to crowdsource the prices of select Christmas products.
The Twitter-based strategy means the more customers tweet about a featured Lidl product, the lower its final price will be. The Lidl ‘Social Price Drop’ will start with Christmas lobster, which has a starting price of £5.99. Customers will be able to potentially lower the lobster’s price by tweeting about it from 8am today (21 November) until 6pm tomorrow (22 November). And every Wednesday in the run-up to Christmas the final prices of featured items will be revealed, with shoppers then able to take advantage of the reduced cost in-store the following Saturday. In-store ticketing will also highlight the ‘Social Price Drop’ promotion.