The Co-op have taken the CSR route for their Christmas advert this year. Will this appeal more than the entertaining adverts (which cost millions) from other supermarkets? I think so!
Co-op Food is focusing on real customers and its charitable community work for its Christmas marketing campaign. Its one-minute festive TV ad, created by Leo Burnett, focuses on real customers and how Christmas brings them together as a community. It ends on the question ‘what if our good times could help fund good times for others?’.