Our core business is still the core business – having the lowest fares, being bastards on cost and winning market share from the competition.
Ryanair is launching a holiday service that it says will make it it “the Amazon of the travel industry”, providing its 119 million customers with flights, accommodation and transfer packages. However, the airline says the move will not affect its no-frills brand positioning, with CMO Kenny Jacobs promising it will still be a “bastard on cost”. The airline has partnered with tour operator Logitravel and accommodation site World2Meet to create the service, which is currently operating in the UK, Ireland and Germany. It will continue to expand its service by increasing its accommodation providers to five by the end of March. The move comes after the airline says it saw an “obvious” gap in the market, with 25% of its customers already booking their own package deals elsewhere.