CIM is right about the key trends that marketers should focus their 2017 personal development plans on.
However in the lead up to Brexit, employers and individuals alike are seemingly paralysed. Currently very few purse holders want to commit to training whilst there is uncertainty in the air. Brexit, Trump and apprenticeships are all touted as excuses.
As I argue in my blog, those organisations and individuals that are brave enough to invest in up-skilling will reap the rewards of competitive advantage.
Marketers face some major shifts in the challenges they face as 2017 gets into full swing. Education is the best way to tackle them with confidence.